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#Business news

Tagged stories

4 results

A global marketing strategy works when research, localization and clear rules about what can change come before the first headline is writte...

Customers rarely remember the transaction that went smoothly. They remember the one detail that was slightly wrong, and international buyers...

Kunden erinnern sich selten an den reibungslosen Ablauf. Sie erinnern sich an das eine Detail, das nicht gestimmt hat, und Sprache gehoert o...

Un client se souvient rarement de la transaction qui s'est bien passee. Il se souvient du detail qui a cloche, et la langue en fait souvent ...